Email Marketing Course

Categories: Marketing
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About Course

Email marketing remains one of the most effective and powerful tools in a marketer’s
nowadays. With its ability to reach a wide range of audiences directly and also
cost-effectively, email marketing can assist many businesses drive engagement,
nurturing leads, and boosting sales. Hence, We offer best Email Marketing Course.

Why to go for an email marketing course?

An email marketing course usually covers various aspects of email marketing, also including the
strategy, campaign creation, analytics, and best practices.
Course duration: 2 months

Course outlines:

Week 1: Introduction to Email Marketing

● Overview of email marketing
● Importance of email marketing in digital marketing
● Benefits of using email marketing for some businesses, Setting goals and
objectives for email marketing campaigns.
● Identifying target audiences

Week 2: Email List Building and Management

● Building an email list using opt-in forms and lead magnets
● Managing and segmenting email lists for better targeting
● Understanding email list hygiene.

Week 3: Creating Effective Email Campaigns

● Designing engaging email templates
● Incorporating images, videos, and interactive elements into emails.

Week 4: Setting up automated email campaigns (e.g., welcome series, abandoned cart emails)

● Using email automation tools to streamline workflows
● Personalizing automated emails for better engagement.

Week 5: Measuring Email Marketing Performance

● Understanding key email marketing metrics (e.g., open rates, click-through rates,
conversion rates)
● Analyzing email marketing data to optimize campaigns.

Week 6: Understanding email marketing laws and regulations

● Ensuring compliance with email marketing best practices
● Managing unsubscribes and opt-outs
● Understanding email deliverability and how it impacts email marketing
● Troubleshooting deliverability issues.

Week 7: Integrating email marketing with other digital marketing channels (e.g., social media, content marketing)

● Creating cohesive multi-channel marketing campaigns
● Implementing advanced personalization techniques
● Using dynamic content and conditional logic in emails
● Leveraging email marketing for customer retention and loyalty.

Week 8: Overview of popular email marketing tools and platforms

● Choosing the right email marketing tool for your business
● Using advanced features of email marketing tools for better results
● Exploring emerging trends in email marketing (e.g., interactive emails,
AI-powered campaigns)
● Strategies for staying updated with the latest trends and technologies in email
marketing.

Venue & tutors:

The course will be held online by the mentors of Hawks International institute, at Hawks
Institute.

What Will You Learn?

  • Cost-effective marketing strategy compared to traditional methods.
  • Advanced segmentation and automation skills for personalized communication.
  • Valuable analytics insights to optimize campaign performance.

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