Influencer Marketing Course

Categories: Marketing
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About Course

What is Influencer Marketing?

Influencer marketing involves a brand collaborating with an online influencer to market
one of its products or services. Some influencer marketing coordinates are less tangible
than brands simply working with influencers to improve brand recognition and gain more
exposure to the market. Influencers, unlike celebrities, can be anywhere. They can be
anyone from any platform such as Instagram, YouTube, etc. What makes them
influential is their wide range of followings on the web and social media. An influencer
can be a popular fashion photographer on Instagram, a well-read cybersecurity blogger
who tweets, or a respected marketing executive on LinkedIn. In this blog, we will discuss about our Influencer marketing course.

Why go for an influencer marketing course?

An influencer marketing course usually covers various aspects of influencer marketing,
including strategy development, campaign execution, influencer selection, and
performance measurement.

Course duration: 2 months

Course outlines:

Week 1: Overview of influencer marketing

● Evolution of influencer marketing and its
importance in digital marketing
● Benefits and challenges of influencer marketing
● Types of influencers (e.g., mega, macro, micro, nano)
● Identifying and categorizing influencers based on niche and audience
● Understanding influencer personas and their impact on campaigns.

Week 2: Developing an Influencer Marketing Strategy

● Setting goals and objectives for influencer marketing campaigns
● Identifying target audiences and selecting relevant influencers
● Creating a content plan and campaign timeline.

Week 3: Finding and Recruiting Influencers

● Researching and identifying potential influencers
● Approaching influencers
● Building relationships with influencers for long-term collaborations.

Week 4: Campaign Planning and Execution

● Developing creative briefs and campaign concepts
● Collaborating with influencers on content creation
● Managing influencer campaigns.

Week 5: Understanding influencer marketing regulations and guidelines (e.g., FTC guidelines)

● Ensuring compliance with legal requirements and best practices
● Managing influencer contracts and agreements, Identifying key performance
indicators (KPIs) for influencer marketing
● Analyzing campaign performance and ROI
● Using data and analytics to optimize influencer campaigns.

Week 6: Overview of influencer marketing platforms and tools

● Using influencer marketing software for campaign management and performance
tracking
● Evaluating and selecting the right tools for your influencer marketing needs
● Strategies for building strong and authentic relationships with influencers
● Maintaining communication and collaboration with influencers.

Week 7: Understanding ethical considerations in influencer marketing

● Promoting transparency and authenticity in influencer partnerships
● Addressing challenges and controversies in influencer marketing
● Analyzing successful influencer marketing campaigns.

Week 8: Exploring emerging trends and technologies in influencer marketing

● Strategies for staying ahead of the curve in influencer marketing
● Leveraging new opportunities and platforms for influencer partnerships

Venue & tutors:

The course will be held online by the mentors of Hawks International institute, at Hawks
Institute.

What Will You Learn?

  • Skills to collaborate effectively with brands and businesses.
  • Increased ability to grow and engage online audiences.
  • Insight into leveraging social media platforms for monetization.

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