SEO-(On-page and Off-page) Course

Search Engine Optimization, that is SEO is divided into two main categories that is
on-page SEO and off-page SEO. Each category focuses on a variety of aspects of
optimizing a website to improve its search engine rankings. In this course, we will discuss about our comprehensive SEO Course.

On-Page SEO:

On-page SEO is called the optimization of individual web pages to rank higher and earn
a more relevant audience in search engines. It includes optimizing both the content and
HTML source code of a page.

Off-Page SEO:

Off-page SEO refers to the actions taken outside of your site to affect your rankings
within search engine results pages that are SERPs.

Why an SEO-(On-page and Off-page) Course?

An SEO course usually covers both on-page and off-page SEO techniques to help
websites rank higher in search engine results pages (SERPs).
Course duration: 2 months.

Course outlines:

Week 1: Overview of search engine optimization (SEO)

● Importance of SEO-(On-page and Off-page) Course in digital marketing
● Understanding search engine algorithms.

Week 2: On-Page SEO

● Keyword research and analysis
● Optimizing meta tags (title, description, keywords)
● Creating SEO-friendly content
● Using heading tags (H1, H2, etc.) effectively
● Optimizing images and other media
● URL structure optimization
● Internal linking strategies
● Creating and submitting XML sitemaps
● Off-Page SEO
● Link building strategies
● Guest blogging and article marketing
● Social media optimization
● Online reputation management.

Week 3: Local SEO techniques

● Using directories and citations
● Monitoring backlinks and disavowing toxic links
● Website speed optimization
● Mobile Optimization
● Structured data markup.

Week 4: Using Google Analytics for SEO analysis

● Keyword research tools (e.g., Google Keyword Planner, SEMrush, Moz)
● SEO audit tools (e.g., Screaming Frog, Ahrefs)
● Backlink analysis tools (e.g., Majestic, Open Site Explorer)
● Rank tracking tools (e.g., SEMrush, Ahrefs, Moz)Content Marketing and SEO
● Creating high-quality, relevant content
● Content optimization for SEO
● Using content marketing to attract backlinks
● Developing a content strategy for SEO.

Week 5: Local SEO

● Optimizing for local search (Google My Business, local directories)
● Creating local content
● Local link-building strategies
● Managing online reviews and reputation.

Week 6: E-commerce SEO

● Optimizing product pages for SEO
● Managing product descriptions and reviews
● E-commerce link-building strategies
● Handling duplicate content issues.

Week 7: Mobile optimization best practices

● Mobile-friendly design and development
● Optimizing for voice search
● SEO Ethics and Best Practices
● White hat vs. black hat SEO techniques
● SEO best practices and guidelines
● Avoiding SEO penalties and algorithm updates.

Week 8: SEO Strategy and Planning

● Developing an SEO strategy
● Setting SEO goals and KPIs
● Creating an SEO roadmap
● SEO Trends and Future Outlook
● Emerging trends in SEO (e.g., AI, voice search, mobile-first indexing)
● Strategies for staying updated with SEO trends
● Future of SEO and Search Engine Algorithms

Venue & tutors:

The course will be held online by the mentors of Hawks International institute, at Hawks
Institute