WhatsApp Marketing Course

Categories: Marketing
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About Course

WhatsApp marketing is a kind of messenger marketing, which implies promoting a brand via WhatsApp. This channel assists brands to reach an enormous audience, build strong relationships with customers, and also increase sales. In this blog, we will discuss about WhatsApp Marketing Course.

Why opt for WhatsApp marketing?

A WhatsApp marketing course usually covers various aspects of using WhatsApp as a
marketing tool, also including strategy development, campaign creation, audience
engagement, and performance measurement.
Course duration: 2 months.

Course outlines:

Week 1: Introduction to WhatsApp Marketing

● Overview of WhatsApp as a messaging platform
● Evolution of WhatsApp as a marketing tool
● Benefits and challenges of using WhatsApp for marketing.

Week 2: Introduction to WhatsApp Business app

● Setting up a WhatsApp Business account
● Features and tools available for businesses on WhatsApp
● Setting goals and objectives for WhatsApp marketing campaigns
● Identifying target audiences and segments
● Creating a content plan and campaign timeline for WhatsApp.

Week 3: Building a contact list for WhatsApp marketing

● Managing and segmenting contacts for better targeting
● Best practices for maintaining a healthy contact list.

Week 4: Writing compelling messages for WhatsApp

● Incorporating multimedia elements into WhatsApp messages (e.g., images,
videos)
● Using emojis and stickers to enhance engagement.

Week 5: Using WhatsApp Broadcasts to send messages to multiple contacts

● Creating and managing WhatsApp groups for marketing purposes
● Best practices for engaging with audiences in WhatsApp groups
● Introduction to WhatsApp marketing automation tools
● Setting up automated messages and responses.

Week 6: Identifying key performance indicators (KPIs) for WhatsApp marketing

● Analyzing campaign performance and ROI
● Using data and analytics to optimize WhatsApp marketing campaigns
● Understanding WhatsApp’s policies and guidelines for businesses
● Ensuring compliance with legal requirements and best practices.

Week 7: Integrating WhatsApp marketing with other digital marketing channels (e.g., social media, email)

● Creating cohesive multi-channel marketing campaigns
● Analyzing successful WhatsApp marketing campaigns
● Learning from real-world examples and best practices
● Applying insights to your WhatsApp marketing strategies.

Week 8: Exploring emerging trends and technologies in WhatsApp marketing

● Strategies for staying ahead of the curve in WhatsApp marketing
● Leveraging new opportunities and features on WhatsApp for marketing purposes.

Venue & tutors:

The course will be held online by the mentors of Hawks International institute, at Hawks
Institute.

What Will You Learn?

  • Enhanced Customer Engagement.
  • Cost-Effective Marketing.
  • Global Reach.
  • Customer Support.
  • Privacy and Security.

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